The Story Of was born in Kentucky, bottled in the UK, and made exclusively for Europe. The liquid is hand-picked by a team with 30 years combined in American whiskey — people who know their bourbon.

The idea started around a campfire, with the stories people tell over a dram. That became the brand: inspired by early 20th-century folk art and arts-and-crafts type, with a twist. Every batch is a chapter, and special editions take their cues from the cryptids and creatures said to roam the fields where the corn, wheat, and rye grow.

It launched at Milroy’s in Soho — the best-selling product by volume of any launch there to date.

Since then, it’s landed on shelves at 3 Greek Street, The Whisky Exchange, Master of Malt, and other fine retailers, and is the house pour in several of London’s best cocktail bars.

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ILLUSTRATION
LABEL DESIGN