Hi, I’m Kristel


Brief life history 

I’ve been a practicing designer for over 15 years. Born and raised in the Wisconsin, I got my start in Milwaukee, the good land. From there, I ventured south to Chicago. Six years ago, I moved to London with my husband and one small Blue feline

Currently, I’m Creative Director at Critical Mass London.


Good work is right for the audience, distinctive for the brand, and serves a clear need for the business. Great work does all this with a strong dose of surprise and delight. 

Effective creative management is happy teams, doing their best work, knowing their colleagues and boss have their back.

Good creative client relations are honest, collaborative, and transparent.

Firm believer in Wheaton's Law.

Want to discuss?